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Chicago Tap Theatre

Marketing Director

Category: Jobs
Pay: Yes

Overall Season:
-Participate in weekly staff meetings
-Creation of a Strategic Marketing Plan for the Season with clear goals, deadlines, and ways to measure success
-Develop a strategy to increase CTT as a year-round brand rather than just one-off productions
-Seek opportunities to create a broader, more national brand as well as weave the Company better into the fabric of Chicago
-Timetable for execution of various marketing efforts for all shows, intensives, and galas
-Ensure Marketing deadlines are being met
-Assist in the implementation of the Advertising and Promotions budget (with Business Manager)
-Create E-blasts using Constant Contact according to Marketing Plan deadlines
-Attend one rehearsal a month to be aware of Company Work and Attend 2019/2020 Season performances and gala
-Direct the Social Media Coordinator to gather photos/videos/etc. in rehearsal and supervise the strategic use of Social Media to support overall Marketing vision
-Assist Benefit Committee with raising ticket sales to Benefit
-Work with Group Theater Tix as liaison and provide timely information
-Develop Tracking metrics to gauge success of various marketing efforts and make adjustments to increase effectiveness
- Maintain and continually update list of online calendars to be updated; provide information to Social Media Coordinator

Graphic Design:
-Liaise with Graphic Designer and provide guidelines for each piece (poster, postcard, social media images, advertisements) to be created, and ensure deadlines are being met
-Develop visuals and flyers to brand and sell Intensives
-Graphic design skills are necessary: for e-blasts and other images (as necessary)

-Work with Artistic Director to develop clear ideas for the visuals and language for the descriptive text of each production
-Work with Social Media Coordinator to maintain branding/create voice
-Marketing Contact for Performance Venues; assist venues with Discount Ticket Sales as needed; track ticket sale progress and adjust strategies accordingly
-Liaise with Company Manager to provide Marketing images and text to tour venues
-Coordinate volunteers for postering
-Work with Business Manager to keep Website updated
-Liaise with photographers and respond to photo requests
-Liaise with Marketing and Publicity Firm

Per Show/Benefit/Intensive:
-A detailed marketing plan for each production, Intensive and Gala
-Collaborate with AD to create Press Releases and send to Marketing Firm

Per Show/Benefit (Audience Development):
-Maintain CTT e-mail database
-Create targeted appeals to audience/subscriber/donor base
-Demographic Analysis of surveys from individual shows
-Develop methods to obtain demographic information on CTT's audience

This is a part time position of 8-12 hours/week, which will be divided between time in-office (4 hours) and work from home (varies). Maximum hours per month will be 40 hours. Pay will be $20 - $25/hour based on experience. Earliest start date will be July 30th.

This position requires someone with expertise in marketing, publicity and/or public relations. Experience working with dance and theater companies is a plus. They should also be communicative, self-motivated and detail-oriented. A specific interest in working with a dynamic, growing tap dance company is encouraged!

Contact Info:
If interested, please send cover letter and resume to by July 19th with Marketing Director in the subject line.

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Posted Date: Jul 7, 2019